‘Call of Duty MW2’ blows away records
November 16th, 2009 by admin, 11 Comments »
‘call of duty; Modern Warfare2’ blasted past $300 million in sales on its opening day, the videogame’s publisher said, blowing away even Hollywood films to become the highest-grossing entertainment launch ever.
‘MW2’ sold 4.7 million copies and raked up $310 million in sales in US and Britain along when the eagerly anticipated title from infinity ward studio made its worldwide debut Tuesday, according to Activision. The videogame bested Batman superhero film the dark knight, which holds the record for the top opening weekend ever by taking in 158.4 million dollars in july 2008.
‘The call of duty’ franchise has become a cultural phenomenon showing the power of videogames as an entertainment medium,” said Activision chief executive Mike Griffith.
“The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the ‘call of duty’ brand delivers.”
‘MW2’ is the sixth title in a franchise that has won a devoted following since the first version was released in 2003.
Activision believes ‘MW2’ will be such a hit that the California-based company will see record operating margins. Preorders for the $60-videogame were the highest in the firm’s history. “If you only buy a single game this Hanukkah or Christmas, this is the title to beat,” said Scott Steinberg of videogame and gadget website Digital Trends. “It’s designed to be as much of a breathlessly cinematic experience as simple run-n-gun outing.”
Modern Warfare 2 Launch Trailer
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